Post by huangshi715 on Feb 15, 2024 0:52:41 GMT -5
on mobile, it’s important to understand how these users read and react to email on their phones. In this post, Ros Hodgekiss of Campaign Monitor spills the beans about what the company learned when it looked at year-over-year trends of open rates and click-through rates across a variety of devices. This blog post will help your team become more familiar with the mobile email marketing ecosystem so you can drive qualified traffic to your landing pages and get more conversions. Lessons learned Mobile users have different goals, motivations and behavior – understanding them is part and parcel of designing an effective mobile email marketing campaign. To avoid cognitive dissonance (and unnecessary friction), make sure that your mobile emails send traffic to a mobile landing page with design and message match.
How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages amanda-durepos-unbounce1 How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages by Amanda Durepos Optimizing for mobile landing pages isn’t that different from the LPO you know UAE Email List and love. For example, you still need a compelling offer, convincing social proof and an enticing CTA. But not all “best practices” hold true. In this article, Amanda Durepos from Unbounce turns to eight seasoned conversion rate optimization experts to answer the following question: What do you need to know about your mobile visitors to optimize your landing pages for them? The result is a post packed with battle-tested mobile LPO tips from a variety of experts.
Lessons learned Mobile users have different expectations when they arrive on your landing page. Understanding them can help you craft a more compelling offer that is aligned with their interests. If you can’t keep your CTA above the fold across all mobile screens, consider a smaller button that jumps to the web form to expedite action. Like many of the experts in the post, you may find that your mobile users are less likely to purchase via their mobile device. Find out how users are behaving and decide if you should be prioritizing lead gen, calls or sales.
How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages amanda-durepos-unbounce1 How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages by Amanda Durepos Optimizing for mobile landing pages isn’t that different from the LPO you know UAE Email List and love. For example, you still need a compelling offer, convincing social proof and an enticing CTA. But not all “best practices” hold true. In this article, Amanda Durepos from Unbounce turns to eight seasoned conversion rate optimization experts to answer the following question: What do you need to know about your mobile visitors to optimize your landing pages for them? The result is a post packed with battle-tested mobile LPO tips from a variety of experts.
Lessons learned Mobile users have different expectations when they arrive on your landing page. Understanding them can help you craft a more compelling offer that is aligned with their interests. If you can’t keep your CTA above the fold across all mobile screens, consider a smaller button that jumps to the web form to expedite action. Like many of the experts in the post, you may find that your mobile users are less likely to purchase via their mobile device. Find out how users are behaving and decide if you should be prioritizing lead gen, calls or sales.
