Post by samsparrow74 on Feb 15, 2024 0:51:11 GMT -5
Improve yourself year after year thanks to limitless creativity. This is the philosophy that accompanies Cristina Guezuraga , creative director, who once again has emerged as the winner of the original contest of her agency, Ros. The award? 2 extra days of vacation. Requirement? Order the days in the most creative way possible. And what better, Cristina thought, than to ask the creativity guru, Toni Segarra , for help to achieve her goal. "Toni came as a speaker at Serifalaris, a creativity and design meeting held in Getxo, which is precisely where we have the agency," Cristina Guezuraga tells MarketingDirecto.com. «I sent him an email asking: 'Since you're coming to Getxo, can you help me ask my boss for a vacation?', with a link to a video I made expressly for him, in which I told him all my previous requests.
And he answered me: count on me. » The agency has been organizing this contest for 20 years now. «It arose from Daniel Ros, founder and owner of the agency, with the intention of encouraging Bahrain Phone Numbers List the creativity of all the people who work here, because it is a contest open to all departments: administrative, executive, programming, cleaning...", he explains. If the embedded video does not display correctly, click here . The first time the creative director faced the challenge, she crossed the estuary from Getxo to Bilbao . «For me, swimming in the Bilbao estuary was like fulfilling a dream; I had that illusion. The action had a lot of impact: it went viral on the networks, it was shared from mobile phone to mobile phone, it appeared on regional television (ETB), in the press... In my opinion, the success had a lot to do with the amazement that comes with seeing someone swimming through the Bilbao estuary.
I had never seen anyone. In a way, it is an act of bravery; "The water doesn't feel clean," she says. Last year, Cristina decided to rely on a great advertising reference to achieve her extra vacation days. Then, it was Risto Mejide himself who helped him get them : «I'm still pinching myself. The chances of Risto helping me seemed very remote to me. Someone so in the media, so busy, so involved in so many projects at the same time... But he had nothing to lose by trying. I got her contact through a friend who had worked at her agency, and I wrote to her. And she agreed. » With this year's challenge over, the advertising sector is already waiting impatiently to find out how creatives manage to get their two days in 2020 . At the moment, he confesses, he has nothing planned. "But if you think of something, tell me, because next year I will have a hard time surpassing myself."
And he answered me: count on me. » The agency has been organizing this contest for 20 years now. «It arose from Daniel Ros, founder and owner of the agency, with the intention of encouraging Bahrain Phone Numbers List the creativity of all the people who work here, because it is a contest open to all departments: administrative, executive, programming, cleaning...", he explains. If the embedded video does not display correctly, click here . The first time the creative director faced the challenge, she crossed the estuary from Getxo to Bilbao . «For me, swimming in the Bilbao estuary was like fulfilling a dream; I had that illusion. The action had a lot of impact: it went viral on the networks, it was shared from mobile phone to mobile phone, it appeared on regional television (ETB), in the press... In my opinion, the success had a lot to do with the amazement that comes with seeing someone swimming through the Bilbao estuary.
I had never seen anyone. In a way, it is an act of bravery; "The water doesn't feel clean," she says. Last year, Cristina decided to rely on a great advertising reference to achieve her extra vacation days. Then, it was Risto Mejide himself who helped him get them : «I'm still pinching myself. The chances of Risto helping me seemed very remote to me. Someone so in the media, so busy, so involved in so many projects at the same time... But he had nothing to lose by trying. I got her contact through a friend who had worked at her agency, and I wrote to her. And she agreed. » With this year's challenge over, the advertising sector is already waiting impatiently to find out how creatives manage to get their two days in 2020 . At the moment, he confesses, he has nothing planned. "But if you think of something, tell me, because next year I will have a hard time surpassing myself."
