Post by samsparrow74 on Feb 14, 2024 23:58:51 GMT -5
In addition to innovation, disruption, creativity and brand building , the +Cartagena summit wanted to address some of the issues that most concern society and, therefore, brands that seek to continue being references and relevant to their audience. During the afternoon of the first day of this great event in the marketing sector, Christina Mallon , leader of Inclusive Design at Wunderman Thompson, USA, presented "A billion reasons - Artificial intelligence for diversity." The expert has raised her voice about the need for inclusive advertising and companies committed to social good and people who suffer from disabilities. "There are more designers of clothes for dogs than for people with disabilities in the world," she warned.
Mallon recalled that "disability is the mismatch between a person's abilities and the demands of the environment", thus inviting brands to be inclusive in their messages and actions. Equality has been another Taiwan Phone Number List of the necessary topics addressed by +Cartagena, which has had a round table titled « More creativity for equality. Brands that make a difference” in which Alejandro Betancort , Associate Brand Director Brand Operations Latin America at P&G, Felipe Villareal , Football Brand Marketing Nike Colombia and Catalina Pérez Machado , VP of Marketing at Natura Colombia, among other great professionals, have participated. "The new generations are more concerned about gender equality for a better future," said Maria Noel Vaeza, director of UN Women for the Americas and the Caribbean, sponsor of the debate.
Alejandro Betancort, for his part, has spoken of the commitment to equality within P&G : "We ensure that we have equal gender representation within the company, both in hiring and talent development opportunities," he explained. "This is not just an effort for women, because it is not women's equality, but gender equality," he stressed. On the other hand, +Cartagena has hosted another interesting panel under the name " The advertiser that no longer exists, the agency that has not yet arrived ", in which Dagmara Szulce , Global CEO of IAA, participated ; Miguel Justribó , EVP of Communications Grupo Telepizza; Igor Mario Puga , Marketing and Brand Director at Banco Santander, Brazil; Raúl Cardós , founder and president of Anónimo; Jorge Martínez , CEO of Adlatina and Adriana Carlina Arizmendi , icepresident of Marketing, Grupo Bancolombia. At the end of the day, the 2019 Marketers Awards and the awards framed in the "Equal to Equal" initiative and awarded by UN Women were presented .
Mallon recalled that "disability is the mismatch between a person's abilities and the demands of the environment", thus inviting brands to be inclusive in their messages and actions. Equality has been another Taiwan Phone Number List of the necessary topics addressed by +Cartagena, which has had a round table titled « More creativity for equality. Brands that make a difference” in which Alejandro Betancort , Associate Brand Director Brand Operations Latin America at P&G, Felipe Villareal , Football Brand Marketing Nike Colombia and Catalina Pérez Machado , VP of Marketing at Natura Colombia, among other great professionals, have participated. "The new generations are more concerned about gender equality for a better future," said Maria Noel Vaeza, director of UN Women for the Americas and the Caribbean, sponsor of the debate.
Alejandro Betancort, for his part, has spoken of the commitment to equality within P&G : "We ensure that we have equal gender representation within the company, both in hiring and talent development opportunities," he explained. "This is not just an effort for women, because it is not women's equality, but gender equality," he stressed. On the other hand, +Cartagena has hosted another interesting panel under the name " The advertiser that no longer exists, the agency that has not yet arrived ", in which Dagmara Szulce , Global CEO of IAA, participated ; Miguel Justribó , EVP of Communications Grupo Telepizza; Igor Mario Puga , Marketing and Brand Director at Banco Santander, Brazil; Raúl Cardós , founder and president of Anónimo; Jorge Martínez , CEO of Adlatina and Adriana Carlina Arizmendi , icepresident of Marketing, Grupo Bancolombia. At the end of the day, the 2019 Marketers Awards and the awards framed in the "Equal to Equal" initiative and awarded by UN Women were presented .
