Post by huangshi715 on Feb 14, 2024 23:30:50 GMT -5
The new year is officially here and you know what that means: time to purchase that gym membership and make a commitment to call your mother more often. And finally get your inbox to zero (or at least closer to zero… you’re only human after all). For marketers in particular, it also means the arrival of the yearly “predictions” posts. From conversion marketing to content marketing to PPC marketing, every nook and cranny of the marketing landscape will be put in front of the crystal ball. And while we have our own ideas, we’d much rather hear from our fellow comrades in the marketing trenches.
We asked out readers: What do you predict will shape the year ahead? Here’s what they said. marketing-predictions-2015-stipso Happy new year! — Amanda Durepos default author image About Amanda Durepos As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and Vietnam Email List external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns. » More blog posts by Amanda DureposIf you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why prospects absolutely need to sign up for your email newsletter.
Using an open loop email opt-in technique is one of the best ways to craft a unique opt-in offer; like the teaser at the end of a weekly drama series, your opt-in should give away just enough to make a viewer want to tune in for the next episode. But how do you know which copy will pique your audience’s curiosity and make it so they just have to sign up for your emails? Here are five things you need to know if you want to write compelling opt-in copy that is sure to convert. 1. What are your goals? Before telling potential readers what to expect, it’s a good idea to ask yourself what you expect out of them. What are you most hoping to encourage in email list followers? Additional product purchases from returning customers? An eventual, one-time conversion? More traffic? Or just engagement on social media and blog posts? You must know what you’re gunning for before you decide on the specifics of your opt-in.
We asked out readers: What do you predict will shape the year ahead? Here’s what they said. marketing-predictions-2015-stipso Happy new year! — Amanda Durepos default author image About Amanda Durepos As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and Vietnam Email List external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns. » More blog posts by Amanda DureposIf you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why prospects absolutely need to sign up for your email newsletter.
Using an open loop email opt-in technique is one of the best ways to craft a unique opt-in offer; like the teaser at the end of a weekly drama series, your opt-in should give away just enough to make a viewer want to tune in for the next episode. But how do you know which copy will pique your audience’s curiosity and make it so they just have to sign up for your emails? Here are five things you need to know if you want to write compelling opt-in copy that is sure to convert. 1. What are your goals? Before telling potential readers what to expect, it’s a good idea to ask yourself what you expect out of them. What are you most hoping to encourage in email list followers? Additional product purchases from returning customers? An eventual, one-time conversion? More traffic? Or just engagement on social media and blog posts? You must know what you’re gunning for before you decide on the specifics of your opt-in.
