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Post by rakib55 on May 20, 2024 0:58:29 GMT -5
We must move from “meism”, that is, from the brand that only talked about itself, to launching more social, personal and human content. Relationship marketing is making more and more sense . This is one of the great challenges, since we must do brand communication without abusing the brand itself but reaching the reader or client in a direct, clear, transparent and truthful way. The image of the brands will be the one built by the users themselves based on the communications and content launched. .. Online brand reputation is no longer in the hands of brands!!! Public : in the digital enviro Burundi Email List nment we must be very aware that everything we communicate is and should be public, it is and will be accessible to all digital users and therefore these are factors with which we must learn to play and use correctly. There are no excuses anymore, brands must be transparent, consistent and truthful in their messages!!!! Global : without limits of time and space, because communication 2. 0 allows messages to be exchanged instantly, anywhere in the world, the only barrier is language. But we also cannot forget that the Internet is a great container, that everything we "publish" is saved, stored, can be consulted... r essential for our brand to be newsworthy in order for it to be relevant and of public interest, since there is content that is shared and remains beyond the classic journalistic intervals and criteria.
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