Post by samueldavidd109 on Feb 19, 2024 23:32:16 GMT -5
The famous English businessman Richard Branson , owner of the Virgin Group empire, has starred in an advertisement to promote the ' Mega RockStar Suite ' luxury rooms found on his Virgin Voyages Scarlet Lady cruise ship. It is a humorous piece to position an absolutely VIP service and only suitable for "stars." During the announcement, we see how Sir Richard Branson invites Spice Girl Geri Halliwell to enjoy the suite, entrusting her with a mission: to check that the room lives up to the expectations of a rock star . Halliwell takes his goal so seriously that, between guitars and costume changes, he forgets to pick up the phone to offer Branson his report. “I know I should have asked Mick (Jagger),” is the joke with which the tycoon ends the announcement.
Virgin Voyages thus takes advantage of the enormous momentum that the Spice Girls have recovered thanks to their current tour. «I love the idea of RockStar Suites. They celebrate Virgin's musical heritage Denmark Telegram Number Data and how I got started in the music industry. "Geri and the Spice Girls were a wonderful part of that, so I can't imagine anyone better suited to give our RockStar Suites a tour," Richard Branson said, according to The Drum . For her part, the Spice Girl says: "Virgin Voyages' RockStar Suites are the perfect combination of luxury, glamor and a bit of rock and roll opulence , exactly the way I like to enjoy my holidays. "After extensive testing, I think it's safe to say that these suites are fit for a rock star and are ready for Scarlet Lady's debut next year."Although television continues to be a key medium for many brands, especially for mass consumption brands, due to its reach, the power of influence and prescription has moved to social networks thanks to influencers .
To understand why, all you need to do is take a look at the results of a study by the Whalar agency, reported in The Drum , in which, after analyzing the emotional responses of consumers, the greater effectiveness of influencer marketing is determined compared to television advertising. Using technology that measures and records the electrical signals emitted by the brain against content in real time, the figures reveal that influencer ads are 277% more emotionally intense than those on television and 83% more memorable. Likewise, influencers also beat Facebook, surpassing the emotional intensity of the social network's ads by 64% and 182% in recall, and also surpassing YouTube, which they surpass by 28% and 73% respectively. Furthermore, another interesting finding of the study indicates that those users who have been exposed to an influencer advertisement before one on television, Facebook or YouTube, are 58% more likely to express positive feelings towards them and 47% more likely to remember them.
Virgin Voyages thus takes advantage of the enormous momentum that the Spice Girls have recovered thanks to their current tour. «I love the idea of RockStar Suites. They celebrate Virgin's musical heritage Denmark Telegram Number Data and how I got started in the music industry. "Geri and the Spice Girls were a wonderful part of that, so I can't imagine anyone better suited to give our RockStar Suites a tour," Richard Branson said, according to The Drum . For her part, the Spice Girl says: "Virgin Voyages' RockStar Suites are the perfect combination of luxury, glamor and a bit of rock and roll opulence , exactly the way I like to enjoy my holidays. "After extensive testing, I think it's safe to say that these suites are fit for a rock star and are ready for Scarlet Lady's debut next year."Although television continues to be a key medium for many brands, especially for mass consumption brands, due to its reach, the power of influence and prescription has moved to social networks thanks to influencers .
To understand why, all you need to do is take a look at the results of a study by the Whalar agency, reported in The Drum , in which, after analyzing the emotional responses of consumers, the greater effectiveness of influencer marketing is determined compared to television advertising. Using technology that measures and records the electrical signals emitted by the brain against content in real time, the figures reveal that influencer ads are 277% more emotionally intense than those on television and 83% more memorable. Likewise, influencers also beat Facebook, surpassing the emotional intensity of the social network's ads by 64% and 182% in recall, and also surpassing YouTube, which they surpass by 28% and 73% respectively. Furthermore, another interesting finding of the study indicates that those users who have been exposed to an influencer advertisement before one on television, Facebook or YouTube, are 58% more likely to express positive feelings towards them and 47% more likely to remember them.
