Post by account_disabled on Feb 17, 2024 2:58:48 GMT -5
The company even surveyed its users who ultimately canceled their subscriptions to learn why they did so and then addressed those issues on the redesigned page. Taking all these things into consideration resulted in creating a landing page that truly echoed what its customers wanted. It’s worth noting that the longer page resulted in a 52% increase in sales, with profits enabling Moz to continue to scale as a company. Conversion: Moz Example The longer page resulted in a 52% increase in sales. .
Shorter landing pages work best when the lead already knows what they’re looking Buy TG Database for and your page presents the exact solution without fluff or filler. In an example from ContentVerve, a shorter landing page for a gym increased conversion rates by 11% with 95% statistical confidence. Conversion: Content Verve Example They didn’t need to go into detail about their machines, their programs or their people, as anyone who visits the gym for the first time can see all of those things for themselves. In this case, shorter is better. The message is simple: join our gym and get fit.
Homepages Smart marketers know that the difference between a homepage and a landing page boils down to the purpose of the page. A homepage has multiple elements and links competing for attention. This will compromise your page’s attention ratio and result in fewer conversions. So, what else can be optimized on a homepage with dozens of links vying for your lead’s attention? DesignBoost, an online design school, had a homepage that was over 6400 pixels long.
Shorter landing pages work best when the lead already knows what they’re looking Buy TG Database for and your page presents the exact solution without fluff or filler. In an example from ContentVerve, a shorter landing page for a gym increased conversion rates by 11% with 95% statistical confidence. Conversion: Content Verve Example They didn’t need to go into detail about their machines, their programs or their people, as anyone who visits the gym for the first time can see all of those things for themselves. In this case, shorter is better. The message is simple: join our gym and get fit.
Homepages Smart marketers know that the difference between a homepage and a landing page boils down to the purpose of the page. A homepage has multiple elements and links competing for attention. This will compromise your page’s attention ratio and result in fewer conversions. So, what else can be optimized on a homepage with dozens of links vying for your lead’s attention? DesignBoost, an online design school, had a homepage that was over 6400 pixels long.
