Post by huangshi715 on Feb 15, 2024 6:19:14 GMT -5
Michael agreed: “I’ve run a lot of tests on this, and every time you put ‘spam’ next to an email field, it makes people think: ‘Whoa, are they going to spam me?’” 4. Are you explaining what differentiates you from the competition? Talking about the benefits of your offer on your landing page isn’t enough. We all understand the importance of a powerful UVP – but you need to make sure it’s clearly communicated to landing page visitors. Take Equafy’s landing page for example: rsz_screen_shot_2014-10-14_at_10956_pm Equafy’s headline .
Equafy’s headline spoke to some of the benefits of the Croatia Email List product – but it didn’t spell out what distinguished them from the competition. As the judges point out, the headline focuses on the benefits of fixing broken links and saving time, but the lack of differentiation fails to help the prospect make a decision about purchasing. But a powerful unique value proposition that explains why your product is better than your competitor’s isn’t enough. Michael explained that commonly, UVPs are buried in the body copy instead of being placed front and center, where they should be.
Have a look at your landing page. Does it have a clear UVP that is displayed prominently? CLICK TO TWEET 5. Are you clearly explaining what prospects are opting in for? No matter the goal of your landing page – whether a free trial, webinar sign-up or offer for free consultation – you need to be clear about what a prospect will get by filling out your form. Have a look at SeniorQuote’s landing page for instance: rsz_screen_shot_2014-10-15_at_33407_pm SeniorQuote’s landing page lacks the information a prospect needs to convert.
Equafy’s headline spoke to some of the benefits of the Croatia Email List product – but it didn’t spell out what distinguished them from the competition. As the judges point out, the headline focuses on the benefits of fixing broken links and saving time, but the lack of differentiation fails to help the prospect make a decision about purchasing. But a powerful unique value proposition that explains why your product is better than your competitor’s isn’t enough. Michael explained that commonly, UVPs are buried in the body copy instead of being placed front and center, where they should be.
Have a look at your landing page. Does it have a clear UVP that is displayed prominently? CLICK TO TWEET 5. Are you clearly explaining what prospects are opting in for? No matter the goal of your landing page – whether a free trial, webinar sign-up or offer for free consultation – you need to be clear about what a prospect will get by filling out your form. Have a look at SeniorQuote’s landing page for instance: rsz_screen_shot_2014-10-15_at_33407_pm SeniorQuote’s landing page lacks the information a prospect needs to convert.
