Post by huangshi715 on Feb 15, 2024 4:21:28 GMT -5
This means that your ad for the keyword “Nutella crepe recipes” could and should look like this: New-Ad The reason why this ad is better and more relevant is because you have the keyword you’re bidding on in the ad itself. Perfect message match. Higher relevancy = higher click-through rate = higher Quality Score = lower cost per click = lower cost per conversion. I’d recommend having at least two drastically different ads in each ad group that you test against each other that follow the format below: Headline: Include keyword in headline Description line .
Description line 2: Talk about benefits. Call to action! Display URL: you create Switzerland Email List single keyword ad groups, your layout of targeting should start looking like this: Keyword-Ad-variant And when it comes to keywords and match types, try setting them up like this in each ad group: Keyword: +nutella +cookies +recipe [nutella cookies recipe] “nutella cookies recipe” How SKAGs impact your click-through rates Here’s an example of what happens to your click-through rates when you continually create single keyword ad groups (screenshot pulled from one of my client’s accounts): improved-ctr Your click-through rate slowly starts to grow as your relevancy between keyword and ad increase.
Here’s what happens to your click-through rates when you don’t: worsened-ctr The multiple keywords in your ad group ultimately hurt your performance and relevancy, bringing down your click-through rates and Quality Scores (and adding more just makes it worse). Here’s another example of a complete single keyword ad group overhaul for the entire account. Notice the spike in click-through rate and the ongoing improvement of it as well. skag-overhaul You may be thinking, “Well crap Johnathan! I have like, a bazillion keywords, and I use dynamic keyword insertion for almost all of my ads! I can’t do this!” 200 And all I’ll say is, “Can you afford not to?” Here’s why you can’t afford NOT to use single keyword ad groups in your AdWords campaigns. CLICK TO TWEET 2.
Description line 2: Talk about benefits. Call to action! Display URL: you create Switzerland Email List single keyword ad groups, your layout of targeting should start looking like this: Keyword-Ad-variant And when it comes to keywords and match types, try setting them up like this in each ad group: Keyword: +nutella +cookies +recipe [nutella cookies recipe] “nutella cookies recipe” How SKAGs impact your click-through rates Here’s an example of what happens to your click-through rates when you continually create single keyword ad groups (screenshot pulled from one of my client’s accounts): improved-ctr Your click-through rate slowly starts to grow as your relevancy between keyword and ad increase.
Here’s what happens to your click-through rates when you don’t: worsened-ctr The multiple keywords in your ad group ultimately hurt your performance and relevancy, bringing down your click-through rates and Quality Scores (and adding more just makes it worse). Here’s another example of a complete single keyword ad group overhaul for the entire account. Notice the spike in click-through rate and the ongoing improvement of it as well. skag-overhaul You may be thinking, “Well crap Johnathan! I have like, a bazillion keywords, and I use dynamic keyword insertion for almost all of my ads! I can’t do this!” 200 And all I’ll say is, “Can you afford not to?” Here’s why you can’t afford NOT to use single keyword ad groups in your AdWords campaigns. CLICK TO TWEET 2.
