Post by huangshi715 on Feb 15, 2024 3:26:10 GMT -5
Social proof: Linode example The Twitter icons showed that the testimonials were pulled from tweets, but Oli pointed out that visitors could potentially confuse them for clickable links. Rand suggested switching the icons for pictures of the people who gave the testimonials. Not only would this solve Oli’s issue with potential confusion, but it’d also add credibility and make the testimonials more relatable. As Rand explained, the presence of a human face on a landing page enhances trust. Salesforce’s landing page suffered from a different social proof problem.
When you squint at their page, social-proof-salesforce Oli pointed out that Papua New Guinea Email List the Gumtree logo overpowers the Salesforce logo, and causes confusion about the what the advertised service is. He explained that every element on the page should work cohesively together to tell a story. This page’s visual hierarchy makes that story confusing. Though Salesforce should reconsider the size of their testimonial logo, at least they bothered to get a quote from a third party. Oli called out Insperity for including a testimonial from their own employee on their landing page… social-proof-insperity This one should go without saying, but the judges agreed that adding a testimonial from someone employed by the company is tacky and actually hurts the credibility of your landing page.
It’s a rule of thumb neatly summed up on Twitter by a viewer: 2. The design distracts from the goal The marketer behind Storypark’s landing page clearly put a lot of thought into the design of the page, breaking up the text into digestible chunks and leaving lots of whitespace to emphasize the important elements on the page. Beyond these functional design elements, they also incorporated a video background behind their optin form, which, at first glance, is an interesting touch. design-storypark Check out Storypark’s landing page for the background video in action.
When you squint at their page, social-proof-salesforce Oli pointed out that Papua New Guinea Email List the Gumtree logo overpowers the Salesforce logo, and causes confusion about the what the advertised service is. He explained that every element on the page should work cohesively together to tell a story. This page’s visual hierarchy makes that story confusing. Though Salesforce should reconsider the size of their testimonial logo, at least they bothered to get a quote from a third party. Oli called out Insperity for including a testimonial from their own employee on their landing page… social-proof-insperity This one should go without saying, but the judges agreed that adding a testimonial from someone employed by the company is tacky and actually hurts the credibility of your landing page.
It’s a rule of thumb neatly summed up on Twitter by a viewer: 2. The design distracts from the goal The marketer behind Storypark’s landing page clearly put a lot of thought into the design of the page, breaking up the text into digestible chunks and leaving lots of whitespace to emphasize the important elements on the page. Beyond these functional design elements, they also incorporated a video background behind their optin form, which, at first glance, is an interesting touch. design-storypark Check out Storypark’s landing page for the background video in action.
