Post by samsparrow74 on Feb 15, 2024 2:49:56 GMT -5
Nowadays it is very common to talk and theorize about Generation Z , their habits , behaviors , and their use of social networks , inherent to their time. In this way, we constantly question whether they are already tired of social networks, what content they continue to share , the real trust they have in influencers ... For this reason, Booking.com has carried out a study relating Generation Z and social networks with their sector, travel . In this report, the company reveals that these travelers are visual tourists , very attached to images on social networks. However, they do not consider that their motivations for traveling and choosing a destination should be limited to photography and “posture . ” travel networks In this way, Generation Z loves to follow and consult the trips of others through images on social networks , and their hashtags, such as #travel or #inspo . In fact, 62% say they like and enjoy seeing travel posts and photos on the networks. Therefore, when choosing a new destination, 42% choose as inspiration those trips they have seen on their feed.
Furthermore, the confidence of Generation Z men in this regard is higher than the Spanish average ( 24% ) and millennials ( 30% ). In general, 29% affirm that influencers exert an effective influence on the Argentina Phone Number List decision and choice of new places to visit. In addition, they tend to trust them and their travel recommendations. Travellers However, the small smartphone screen is not the only one that offers travel ideas to Generation Z. At least 40% of them are under the influence of movies and series , which offer them new ideas about destinations to visit. Furthermore, it is worth not forgetting that 34% of travel recommendations come from direct consultation with family and friends. Therefore, offline social interactions continue to be very important. On the other hand, it is clear that the inspiration of influencers and their work on social networks makes 30% of Generation Z choose their destinations because they look good in photos . What's more, almost half of this generation claims to continually upload content to social networks when they are traveling.
Thus, during the last holiday period, 32% uploaded between 10 and 30 photos a day , while 26% took more than 50 a day . Therefore, it is not surprising that this first digital native generation is made up of people who do not want to, nor can they, live without an internet connection. This implies that 57% of them value having WiFi during their stay very positively. photo travel networks On the other hand, it is interesting to know that Instagram is not their only motivation or concern while they are traveling. More than 60% of those surveyed confirm that they prefer to be focused on what they are living or experiencing to enjoy the place and the moment. In this way, the time dedicated to photography and social networks takes a backseat. What's more, part of this generation, the one who attends to the very place they are visiting, would prefer to do without the internet connection . Thus, another 60% think that we give too much importance to social networks when traveling. In this way, the undeniable influence of social networks when choosing a destination and making the trip is clear .
Furthermore, the confidence of Generation Z men in this regard is higher than the Spanish average ( 24% ) and millennials ( 30% ). In general, 29% affirm that influencers exert an effective influence on the Argentina Phone Number List decision and choice of new places to visit. In addition, they tend to trust them and their travel recommendations. Travellers However, the small smartphone screen is not the only one that offers travel ideas to Generation Z. At least 40% of them are under the influence of movies and series , which offer them new ideas about destinations to visit. Furthermore, it is worth not forgetting that 34% of travel recommendations come from direct consultation with family and friends. Therefore, offline social interactions continue to be very important. On the other hand, it is clear that the inspiration of influencers and their work on social networks makes 30% of Generation Z choose their destinations because they look good in photos . What's more, almost half of this generation claims to continually upload content to social networks when they are traveling.
Thus, during the last holiday period, 32% uploaded between 10 and 30 photos a day , while 26% took more than 50 a day . Therefore, it is not surprising that this first digital native generation is made up of people who do not want to, nor can they, live without an internet connection. This implies that 57% of them value having WiFi during their stay very positively. photo travel networks On the other hand, it is interesting to know that Instagram is not their only motivation or concern while they are traveling. More than 60% of those surveyed confirm that they prefer to be focused on what they are living or experiencing to enjoy the place and the moment. In this way, the time dedicated to photography and social networks takes a backseat. What's more, part of this generation, the one who attends to the very place they are visiting, would prefer to do without the internet connection . Thus, another 60% think that we give too much importance to social networks when traveling. In this way, the undeniable influence of social networks when choosing a destination and making the trip is clear .
